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Before
Christopher Columbus's time the oceans divided the world. Now they unite us. Thousands of
miles of fibre optic cables weave oceans and continents together, as do millions of sound
waves and electromagnetic signals crisscrossing the atmosphere above our planet.
Twenty-four hours-a-day this global network carries the world's business contracts,
currency transactions, medical information, and educational resources, instantaneously
across time zones, borders and cultures. The new trade routes of the 1990s are laser
flashes and satellite beams. The cargo is not silk or spices, but technology, information,
and ideas.This interconnected economy is transforming the world in more fundamental ways
than is implied by the globalization of goods and investment alone. An information
technology revolution - whose roots are here in the laboratories of Silicon Valley - has
greatly increased the flow of information across the planet, making knowledge a more
important production factor than labour, capital, or raw materials. Its influence will
shape more than productivity growth - it will shape a new relationship between advanced
and developing economies, a new compact between governments and citizens, and new ties
among people that transcend cultures, classes, and nationalities.
No one can
predict with certainty where these deep structural changes will lead us. What is clear is
that this new information-based economy, free of many of the limitations of distance, time
and resources, has the potential to add a new dimension to economic integration - a
"borderless" dimension that could dramatically accelerate the growth and
development dynamic in much of the world. What is also clear is that many of our old
policy tools will no longer apply in this borderless economy - so that new instruments of
international economic cooperation which transcend borders, like the WTO, will become all
the more important. It is because we are entering a new world and a new kind of economy -
with great benefits as well as risks - that we are "Inventing the Future".
Broadly
speaking, the world economy has passed through two phases of development in the last fifty
years, and is now entering a third, each of which is moving us towards a more integrated
and - in some sectors - even borderless global economy:
The
International Economy. The three postwar decades can perhaps best be defined as an
international phase in the world economy - by that I mean, an era of growing trade among a
set of interlinked but still predominantly national economies. In 1950 the vast bulk of
economic activity still took place within the borders of the nation state - in fact, the
ratio of trade to global output was only 7 per cent. International trade was mostly
limited to raw materials or finished products, and investment was mainly limited to
establishing foreign affiliates - or "branch-plants" - in otherwise protected
national economies.
The
Globalized Economy. Beginning in the 1970s and accelerating in the 1980s, the world
economy entered a second phase of development - what is now typically referred to as a
phase of "globalization". Rapid advances in information technologies and
communications, together with the systematic reduction of global trade barriers, have
allowed global firms to break up the production process and to locate its various
components in different markets around the world. The surge in foreign investment flows
represents the most unique feature of the globalization phase. Trade is no longer the sole
or even the main vehicle for delivering products and services across borders; investment
has become an even more powerful force for integration, as transnational corporations
extend their global reach by establishing a direct presence in foreign markets. The
cumulative assets of foreign investment have trebled since 1987 - to over US$ 3 trillion -
while the annual sales which these assets generate have overtaken the value of world
trade.
But trade is
also growing as more and more crossborder transactions take place within companies or
their affiliates, and as more and more trade encompasses all phases of the production
process - from components and services, to design and engineering. Intrafirm trade within
transnational corporations or related partners now accounts for about two-thirds of world
trade. And trade as a share of global output has more than tripled since 1950 - from 7 to
over 22 per cent. Businesses now trade to invest and invest to trade - to the point where
both activities are increasingly part of a single strategy to deliver products across
borders.
The
Borderless Economy. Now, as we approach the end of the 1990s, there are signs that a
new dimension is being added to the integration process - one where digital technologies
and communications networks are creating the possibility of an increasingly borderless
economy in key sectors. Over the last decade or so, the cost of telecommunications and
computing has fallen dramatically, just as speed and capacity have risen. A transatlantic
telephone call now costs just one and a half per cent of what it cost sixty years ago. And
the World Bank predicts that by 2010 the cost will have fallen by another two-thirds - to
about 3 cents a minute - making transatlantic telecommunications almost a free commodity.
The cost of computing power has also fallen dramatically - by 100 per cent since 1960. A
single transistor, which sold for US$ 70 in the mid-1960s, can now be bought for less than
a millionth of a cent. This has in turn made computing power accessible to millions of
ordinary people. In 1995 some 50 million personal computers were sold worldwide against 35
million cars.
This
increasingly borderless, information-based economy is perhaps best symbolized by the
Internet. At once global and local, a communications tool and a knowledge resource, the
Internet has been steadily doubling in size each year since its creation a quarter of a
century ago. Already some 55 million people worldwide have connections to the Internet; by
2000 this number could grow to 550 million, approaching 10 per cent of the world's
population. Nor is the Internet the only channel available. Other technologies like
computerized financial markets, E-mail, telephone banking, and electronic data interchange
are all moving us towards a more borderless, information-driven economy.
Just as the
globalization of trade and investment has changed the face of manufacturing since the
1980s, the advent of a borderless economy could transform services or
"ideas-based" industries in equally dramatic ways - industries that already
account for more than 70 per cent of GDP in many OECD countries, and up to 50 per cent in
some developing countries. It was once assumed that most services were inherently
non-tradable since the "product" was people - either their brawn or their
brainpower - and exporting required a physical presence in foreign markets. For many
services, this conventional wisdom has been turned on its head with the invention of the
micro-chip.
Now any
service which can be digitized and transmitted electronically can be produced and
delivered almost anywhere in the world in a matter of seconds. Hundreds of thousands of
consumers are already "electronic shopping" for books, on-line newspapers,
videos and even cars while sitting at home in front of their computers. But the more
revolutionary impact will be on intra-firm or business-to-business trade. Computer
software, medical information, educational programmes, data processing, legal and
architectural services - all of these industries could become part of an increasingly
borderless and competitive environment, where every country, every business operates in a
"virtual" world market.
I just want
to mention several key features that will define this new borderless economy: One is
its increasing indifference to geography, time and borders. Trade used to be shaped by
the realities of geography as one element in a nation's comparative advantage. Now, in
important sectors, trade will be shaped by the absence of geography. This technological
conquest of time and space will have far-reaching economic effects. Transaction costs for
consumers and businesses will fall rapidly as many steps that intervene between buyer and
seller - distribution, sales, retailing - are compressed. Transaction times will fall even
faster, adding a whole new dimension to "just-in-time" production processes.
Perhaps most significant of all will be the falling barriers and costs to market entry -
or starting a new business- allowing a far greater number of suppliers to enter a market.
Not only will consumers benefit from this increased competition, but small and
medium-sized enterprises - as well as large multinational corporations - will now be full
participants in the global marketplace.
Borders will
be the other potential casualty of electronic trade. The electronic exchange of software,
services or information takes place in the closest thing yet to a single, world market -
one defined, not by products, paperflows and border checks, but by electronic bytes and
laser beams. Several years ago Robert Reich asked the question "Who is Us?" in
an age of global integration. In other words, will economic nationality matter any more in
a world where the web of global value added can't be unravelled?
Reich's
question is even more relevant in a digital economy, one which operates in cyberspace and
has no physical reality, let alone nationality. What, for example, is the nationality of a
software package upgraded in Delhi for a corporation in Seattle and downloaded over the
Internet in Beijing? More and more of these kinds of questions will arise in the time
ahead, posing significant policy challenges for national governments - from the relevance
of rules of origin, to the enforcement of regulations and standards, to the collection of
taxes from retailers and consumers operating in cyberspace.
A second
feature is that information is increasingly the critical resource and a main driver of the
integration process. Information is now key to the global economy. Just as surging
trade and investment first fuelled globalization in the 1980s, now it is access to - and
competition for - technology which is shaping the borderless economy. This diffusion of
technology is of course not a new process - the story of human progress down the ages is
in large part the story of the development and widespread application of technology.
What's new is the way an expanding network of computers, telephones, and fax machines is
accelerating the process, and widening its scope. This information-driven economy differs
from the traditional economy of land, labour, and capital in fundamental ways. It is not
bound to any one region or country. It is mobile. And it can be developed anywhere -
erasing many of the distinctions that defined economic potential in the past.
This
knowledge-driven economy is not replacing other economic activities - factories and
farming are not going to disappear, software is not going to substitute for the food we
eat or the cars we drive. But technology is changing the way we produce things - sometimes
in quite dramatic ways. Take even the most traditional of economic activities, farming,
which has been with us since the dawn of time. Mechanization, biotechnology,
transportation, and information technologies are utterly transforming agricultural
production and distribution to the point where modern agriculture is sometimes closer to a
service industry than it is to traditional farming. And much the same transformation is
underway in mining, forestry, transportation, and other industries.
One result is
a blurring of many of the old distinctions between manufacturing and services, products
and processes, so-called "high-tech" economies and more traditional industrial
or resource economies. The most important result, however, is more growth and more jobs.
In the United States, for instance, high-tech jobs accounted for 20 to 25 per cent of the
growth in real wages and incomes in 1996. On the output side, high-tech's contribution to
GDP totalled US$ 420 billion in 1996, up 15 per cent from 1995.
This leads
to a third characteristic: the borderless economy's potential to equalize relations
between countries and regions. Bill Gates has predicted a coming era of "friction
free capitalism" - the idea that free and equal access to information will move us
closer than ever before to a perfect market. I would add that it also has the potential to
introduce a new dimension to equality of opportunity. At the level of the individual, old
divisions between capitalists and workers are blurring as more and more ordinary people
increasingly own the new "means of production" - that is, the education, skills
and know-how needed to run an advanced, information-driven economy. And at the global
level, old divisions between North and South are being superseded by new distinctions -
between those countries embracing technology and globalization, and those that remain
behind; or, as Jean-Francois Rischard of the World Bank suggests, between "fast and
slow countries, learning and static countries, plugged-in and left out countries, 100 per
cent reliable countries and those that are not".
An
increasingly "wired" global economy has the potential to further reduce the gap
between those regions and countries which, in the past, had access to technology and
information, and the many others which didn't. Access to telecommunications is expanding
rapidly - to one billion, or almost a fifth of humanity, by the turn of the century -
creating the real possibility of a "telephone in every village". The dozen or so
global satellite schemes now under construction will virtually eliminate bandwidth
constraints and reduce connections costs to a few dollars per station in a decade. Many
developing countries will be able to "leap frog" entire stages of development
into the newest generation of wireless telephony - avoiding the huge costs involved in
building an older, copper-wire based infrastructure. Today more than 80 per cent of the
world's population can't make a telephone call; soon they will have access, not just to
leading-edge communications, but to the educational programmes, medical services, and
technical information which flows through these networks.
These are not
predictions for some far-off future - such changes are already underway now, today.
Already we are witnessing a significant shift in economic power towards the South and the
East - a shift that will have as dramatic an impact on world politics as the collapse of
the Berlin Wall. The World Bank projects that developing countries will grow by 5 to 6 per
cent a year between now and 2020. This means that the developing countries will almost
double their share of world output, from around 16 per cent in 1992, to 30 per cent in
2020. What these numbers demonstrate, among other things, is the accelerating pace of
development. A level of industrialization that took 150 years to accomplish in Great
Britain, or 100 years in United States, has been achieved by the Asian tigers in less than
a generation - the most rapid development process in economic history. These distances
continue to shrink. Ten developing countries, accounting for almost 30 per cent of the
world's population - or over 1.5 billion people - more than doubled their average per
capita income levels between 1980 and 1995! With the spread of information technologies
this process of industrialization is poised to accelerate and broaden even more.
This
remarkable record of economic and technological progress is having a real impact on the
everyday lives of people. The UNDP reminds us that poverty has been reduced more in the
last fifty years than in the last 500. Since 1960, child death rates have been almost
halved. Malnutrition rates have declined by almost one third. By the end of the century,
adult illiteracy will have been reduced by nearly three-fifths and about 4 to 5 billion
people will have access to basic education and health care. Even more remarkable, the UNDP
talks about the potential for eradicating global poverty in the early part of the next
century - a utopian notion even a few decades ago, but a real possibility today.
The WTO will
- and must - play a leading role in this interconnected world. There is a clear and
indivisible relationship between the dynamic of technological progress in our time, and
the dynamic of liberalization in the world economy - the WTO's future agenda is key to
keeping this trend on track. There is also a clear link between deeper economic and
technological integration, and the global rules need to manage our interdependence - rules
which only the multilateral trading system can provide. This Conference Programme
identifies several areas where economic change presents new opportunities but also new
challenges. Let me outline some of the ways in which the WTO system is charting the path
ahead:
Managing
the Technology Frontier. First there is the progress that has been made in
liberalizing new sectors of the world economy - helping to widen and deepen the flow of
technology and information around the world. This year alone we have reached agreements to
liberalize global telecommunications services and information technology products, the
trade coverage of which is the equivalent of global trade in agriculture, autos and
textiles combined. Taken together, we have in effect concluded a new Round by another
name. But more important, we have taken an important step towards bringing the
technological trade of the next century inside a rules-based system, with an enforcement
capacity. This is the unique contribution of the WTO to a more predictable economic
evolution.
But the
"technology frontier" is advancing continuously - in turn generating new
pressures for the trading system to keep pace. In a recent speech, President Clinton has
called for the negotiation of a free trade zone on the Internet. This represents an
important step in our efforts to debate the trade agenda for the 21st century - and to
expand upon the global trend towards free trade in information. Nevertheless, just because
the Internet offers a bright and beneficial new frontier where business can be done across
a seamless global web of electronic connections, we should not think that governments have
no legitimate concerns and responsibilities in relation to it. Governments cannot simply
abdicate in this area. Among the most important policy issues facing governments in
relation to electronic commerce are privacy questions, the protection of intellectual
policy, tax policy, and regulation for public policy reasons. But a careful line will have
to be drawn between legitimate intervention and distortions motivated by protectionism.
The implications of electronic commerce for governmental responsibilities in these areas
will then need to be considered carefully.
In the WTO,
our immediate priority this year is a successful conclusion in December to the global
financial services negotiations. Financial liberalization and the creation of a strong and
stable global financial system are really two sides of the same coin. Liberalization
invites investment, which means greater access to capital, to know-how, and to an
interactive global financial network. Commitments to liberalize financial services under
the GATS will not in any way compromise the ability of WTO members to pursue sound
macroeconomic and regulatory policies. On the contrary, commitments to liberalize require
the adoption of sound macroeconomic and regulatory policies - the sine qua non of a
healthy financial sector. Clearly we can't do everything at once. And many countries are
only beginning their process of domestic reform. But trade liberalization, with forward
commitments, even if in certain cases these commitments will be phased in, can help tie in
a broader process of reform, and give that process a credibility that is essential to
success and stability.
There is
another point to bear in mind as we begin to define a liberalizing agenda for the next
century. While recognizing the great potential for borderless trade, we must not forget
the many areas of international trade where borders are all too real - like agriculture,
textiles, or industrial goods - and the many countries which depend on more open trade in
these sectors for their economic well-being. Unless we can move forward in a way which
addresses long-established concerns as well as new ones, developing countries as well as
developed, we risk a fragmentation of the global economy, and a further widening the gap
between countries "plugged-in" to globalization and those left on the margins.
Integrating
Emerging Markets - Opportunities and Challenges. The second key element in the WTO's
agenda is expanding the membership. The borderless economy is not just deepening our
relations - it is broadening them as well. With intensifying ties to fast-emerging
countries in Asia, Latin America and now Africa come enormous opportunities, but also
enormous challenges of integration, adjustment, and stability. Your conference document
rightly argues that the future growth of China, India, or Mercosur will hinge on
"maintaining economic and political stability and continuing the reform
process". All of these countries face major challenges of economic and social
adjustment. China's modernization alone will require imports of equipment and technology
of about US$100 billion annually, and infrastructure expenditures during the latter half
of this decade could amount to about US$250 billion. For China and for the other 27
applicants, WTO accession is a key element in the domestic reform process - providing
security of access to world markets, binding dispute settlement, and a seat at the table
as we continue writing the trade rules of the 21st century.
Helping
Those on the Margins of the Global Economy. There is another important dimension to
universality. The need to ensure that everyone is included in the new information-driven
economy - not only to prevent the poorest from becoming more marginalized, but also to
help all of us to benefit from the opportunities which technological and economic
integration presents. Today's shift from industrial production to knowledge production
requires newer - and far more sophisticated - skills than last century's migration from
the farm to the shop floor. So governments also need to find new approaches to the
development challenge which extend beyond investments in industry and infrastructure, to
investments in people.
Next month
the WTO is holding a High Level Meeting with UNCTAD, the ITC, and the major multilateral
financial institutions to develop a new integrated approach to the problem of
marginalization of the least-developed countries. One objective - which the WTO is well on
the way to realizing - is to use new technologies much more extensively to extend the
reach and effectiveness of technical assistance and information. The broader objective is
to integrate our policies and harness our efforts - linking technical assistance with
capacity building and market access to design a mutually reinforcing strategy for
development.
There is a
window of opportunity, as we approach the 50th anniversary of the multilateral system, to
be as creative in building this increasingly borderless, global economy as our forefathers
were a half a century ago in building the postwar international system. "Inventing
the future" really demands nothing less. It would be wrong to undervalue the many
competitive and structural problems of the present world economy: They need to be
addressed in a cooperative way by national governments and by international institutions.
But it would
be equally wrong to ignore that, if present trends continue, we have the real potential to
double world trade within a decade - and to double the world's output and resources within
two, with the growth rate of developing countries double that of advanced countries. We
have the potential to create equality of access to education and information - especially
for the developing world - which will in turn create equality of opportunity. And behind
all this, we have the potential to overcome the barriers, not just of geography, but also
of politics, wealth and knowledge that for too long have separated our different worlds.
Never before has there been such a coincidence of major opportunities, where the market
economy, in all its variations, dominates the progress of the entire global economy. Never
before has a generation held greater power to create a better world.
But with
great power to shape the future, also comes great responsibility. We lack a clear message
about the great opportunities of our changing time -while our prevailing message is too
narrowly focused on the challenges. We have to reverse this trend. I hope that the
High-Level celebration of the 50th anniversary of the multilateral trading system in
Geneva next May will give us this opportunity. The alternative to all of this is a world
divided. Not international cooperation based on rules, but international anarchy based on
power. Not inventing the future, but returning to the past, with its conflicts, its
divisions, and its tragedies. The path we choose will depend on our vision, but also our
wisdom in the time ahead.
Our moment in
history is not unlike the moment seized by Columbus half a millennium ago. Just as the
conquest of the oceans in the 17th century began a period of rapid development in Europe
and the New World, I believe our latest conquest of geography could launch an equally
dynamic period of development for the world. But to discover this new world, we will have
to find new ways to harness our collective energies - as visionary and as adventurous as
those intrepid explorers who opened up the trade routes of the past. |
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